Kontinensforeningen
Piss on it
— Draw the line!
Client
Year
Tags
Kontinensforeningen
2017
Creative Direction
Art Direction
Can’t hold back? This is more common than you think. For Young Creative Circle the task was given: Help break down the taboo of incontinence. Not an easy task - it is a sensible topic. So we decided to focus on the good side of the matter - that most who suffer from incontinence can overcome it. With a simple graphical strikeover and a portion of insights this design concept was born.
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Christoffer Roe-Jacobsen
Art Director & designer
2013 – Present
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Current location
Copenhagen, Denmark
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© Private portfolio of Art Director and designer Christoffer Roe-Jacobsen