Mellemfolkeligt Samvirke
The big Christmas let-down.
Client
Year
Tags
Mellemfolkeligt Samvirke
2018
Concept & Idea
Creative Direction
Christmas is the hardest time for poor families. In Denmark an estimated number of 64.500 kids are living in poverty. We call it a betrayal, a failure and it is a political problem. Therefore we created a campaign around this theme for Mellemfolkeligt Samvirke, which featured online and offline activities in the end leading up to a huge political march.
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Christoffer Roe-Jacobsen
Art Director & designer
2013 – Present
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Copenhagen, Denmark
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© Private portfolio of Art Director and designer Christoffer Roe-Jacobsen