Rådet for sikker traffik
Listening to music while biking? Don't.
Client
Year
Tags
Rådet for sikker traffik
2018
Idea & Concept
Creative Direction
For the 2018 Young Creative Circle Awards the subject was the biking youth and their phone habits. A lot of accidents happen because people use their phones while biking. The number one use is listening to music so we decided to make that the core of our executions. When you are young you are fearless and scare campaigns often miss the marks - so we decided to put a funny angle to it.
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Christoffer Roe-Jacobsen
Art Director & designer
2013 – Present
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Copenhagen, Denmark
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© Private portfolio of Art Director and designer Christoffer Roe-Jacobsen