3 Mobile
3. Awesome.
The Hoff. Awesome!

Client
Year
Tags
3 Mobile
2017
Creative Direction
Art Direction
3 wanted to replace Snoop Dogg. But it is a hard act to follow. Who could step into those shoes? The Hoff! I helped 3 create their new creative universe. A creative platform that suits device offers that can change any second. The David Hasselhoff universe helped position 3 as the market leader of free roaming when travelling. 3LikeHome or 3LikeHoff - you decide.







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Christoffer Roe-Jacobsen
Art Director & designer
2013 – Present
Say Hi!
Current location
Copenhagen, Denmark
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Behance *Soon
© Private portfolio of Art Director and designer Christoffer Roe-Jacobsen