Det Danske Madhus
An identity spicing up food for our elders.
Client
Year
Tags
Det Danske Madhus
2017
Rebranding
Visual Identity
No one enjoys the thought of needing help to cook food - but that is reality for many senior people. We turned their otherwise boring plastic trays into a colourful experience to tickle their curiosity and make every meal more enjoyable. Det Danske Madhus received a complete rebranding to accommodate this desire of spreading more happiness one meal at a time.
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Christoffer Roe-Jacobsen
Art Director & designer
2013 – Present
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Current location
Copenhagen, Denmark
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© Private portfolio of Art Director and designer Christoffer Roe-Jacobsen